Google Australia chief says SMEs to benefit from shift to digital economy

Google Australia chief says SMEs to benefit from shift to digital economy: "Google Australia managing director Nick Leeder says small and medium businesses are set to become some of the biggest benefactors of the rise of the internet economy, and that while the move to internet business comes at a cost, it also produces more opportunities than risks.

Leeder's comments, which were made during an interview with Business Spectator, also come alongside warnings for bricks-and-mortar retailers, with Leeder saying that traditional industries need to start innovating quickly.

The predictions come just days after Google released a new report in conjunction with Deloitte that examined the contribution of the digital economy to Australia's overall GDP."